Marketing Communications
An Integrated Approach
4th ed. edition
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Word Count
174,000 words, Guess
Page Count
696 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketingcommuni0000smit_p3m3
- ISBN-100749442654
- ISBN-139780749442651
- Goodreads830939
- LibraryThing114121
and 4 more
- Library of Congress Control Number2004006939
- OCLC Control Number54805978
- Better World Books9780749442651
- Open LibraryOL7967519M
Classifications
- LCCHF5415.123.S65 2004
- LCCHF5415.123 .S65 2004
First Sentence
Marketing and the marketing communications mix are changing.
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