Market orientation versus marketing orientation
the case for a new terminological set
We couldn't estimate the reading time for this book.
Author
Publication
1993 - Sheffield University Management School, Sheffield, United Kingdom
Language
English
Subjects
Series Statement
- Management discussion paper series / Sheffield University Management School -- no.40
- Management discussion paper (Sheffield University Management School) -- no.40.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!