The marketing pathfinder
key concepts and cases for marketing strategy and decision making
Our rough guess is there are 70,000 words in this book.
At a pace averaging 250 words per minute, this book will take 4 hours and 40 minutes to read. With a half hour per day, this will take 10 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
We earn a commission on purchases
Author
Contributions
- Saren, Michael - Contributor
Publication
2014 - Wiley, Chichester, West Sussex, United Kingdom, England
Language
English
Word Count
70,000 words, Guess
Page Count
280 pages
Identifiers
- Open LibraryOL31026867M
- ISBN-139781119961765
- Library of Congress Control Number2014020570
Classifications
- DDC658.8/02
- LCCHF5415.13 .S875 2014
Description
"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--
Links
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!