Improving Customer Satisfaction, Loyalty, and Profit
An Integrated Measurement and Management System
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Publication
2000-08-01 - Jossey-Bass
Language
English
Word Count
36,000 words, Guess
Page Count
144 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8148435M
- ISBN-139780787953102
- ISBN-100787953105
- OCLC Control Number43945159
- OCLC Control Numberimprovingcustome00john
and 3 more
- Library of Congress Control Number00009245
- LibraryThing2358174
- Goodreads1712658
Classifications
- LCCHF5415.335 .J64 2000
Description
"By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how to keep them happy."--BOOK JACKET.
First Sentence
Every company must be able to satisfy and retain customers.
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