Publication

2000-08-01 - Jossey-Bass

Language

English

Word Count

36,000 words, Guess

Page Count

144 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number00009245
  • LibraryThing2358174
  • Goodreads1712658

Classifications

  • LCCHF5415.335 .J64 2000

Description

"By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how to keep them happy."--BOOK JACKET.

First Sentence

Every company must be able to satisfy and retain customers.

Subjects

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