Myth in Modern Media Management and Marketing
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Word Count
79,250 words, Guess
Page Count
317 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL27752006M
- ISBN-139781522591009
- ISBN-101522591001
- OCLC Control Number1080251116
- Library of Congress Control Number2018057847
and 1 more
- Amazon1522591001
Classifications
- LCCP96.M34 M98
Description
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Subjects
Other Editions
- Myth in Modern Media Management and Marketing
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