Author

Publication

2019-06-14 - IGI Global

Language

English

Word Count

79,250 words, Guess

Page Count

317 pages

Physical Format

Hardcover

Identifiers

and 1 more
  • Amazon1522591001

Classifications

  • LCCP96.M34 M98

Description

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

Subjects

Other Editions

  • Myth in Modern Media Management and MarketingHardcoverIGI Global2019-06-14

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