Author

Publication

2007 - Rockport Publishers, Beverly, MA, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

and 1 more

Classifications

  • DDC745.2
  • LCCNC999.6.F8 D47 2007

Subjects

Topics

MarketingCommercial artDesgrippes GobéDesgrippes GobéBrand name productsBranding (Marketing)Psychological aspects

Series Statement

  • Designers on design

Other Editions

  • Marc Gobé and Joël Desgrippes on emotional brand experienceRockport Publishers2007-01-01

Similar Books

Kellogg on branding: the marketing faculty of the Kellogg School of Management cover

Kellogg on branding: the marketing faculty of the Kellogg School of Management

edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview cover

The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview

by Marty Neumeier.

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!