Publication

2001-06-15 - Wiley

Language

English

Word Count

70,500 words, Guess

Page Count

282 pages

Physical Format

Paperback

Identifiers

and 3 more
  • Library of Congress Control Number00069343
  • OCLC Control Number45610109
  • Better World Books9780471496458

Classifications

  • LCCHF5415.1265.H366
  • LCCHF5415.1265 .H366 2001

Description

Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.

Subjects

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