Wired Marketing
Energizing Business for e-Commerce
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Word Count
70,500 words, Guess
Page Count
282 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL10327501M
- Internet Archivewiredmarketingen0000hard
- ISBN-100471496456
- ISBN-139780471496458
- Goodreads6834077
Classifications
- LCCHF5415.1265.H366
- LCCHF5415.1265 .H366 2001
Description
Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.
Subjects
Topics
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