The Changing Face of Multinationals in South East Asia
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Author
Publication
2004 - Taylor & Francis Group Plc, London, New York (State)
Language
English
Word Count
86,000 words, Guess
Page Count
344 pages
Physical Format
Electronic resource
Identifiers
- ISBN-100203374150
- ISBN-139780203374153
- OverDriveC9BB9978-00F5-457E-AACB-27516959C957
- OCLC Control Number62499769
- Open LibraryOL24275426M
Description
This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.
Subjects
Other Editions
- The Changing Face of Multinationals in South East Asia
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