The Concise Encyclopedia of Advertising
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Author
Contributions
- Kenneth E. Clow (Editor) - Contributor
Publication
2005-03-31 - Best Business Books
Language
English
Word Count
53,250 words, Guess
Page Count
213 pages
Physical Format
Paperback
Identifiers
- ISBN-100789022117
- ISBN-139780789022110
- Goodreads2847961
- Better World Books9780789022110
- Open LibraryOL8152952M
Classifications
- LCCRS164.A7913 2004
First Sentence
The ability to search plays a role in the consumer purchase decision process, as part of the search for information.
Subjects
Other Editions
- The Concise Encyclopedia of Advertising
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