Author

Contributions

  • Johnson, Gerry. - Contributor
  • De Chernatony, L. - Contributor
  • Cranfield School of Management. - Contributor

Publication

1992 - Cranfield School of Management, Cranfield, United Kingdom

Language

English

Word Count

8,500 words, Guess

Page Count

34 pages

Identifiers

Subjects

Series Statement

  • Cranfield School of Management Working Paper -- 28/92

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