Contributions

  • Murphy, John M., 1944- - Contributor

Publication

1989 - Business Books, London, United Kingdom

Language

English

Word Count

49,000 words, Guess

Page Count

196 pages

Identifiers

Classifications

  • DDC658.8/27
  • LCCHD69.B7

Subjects

Topics

MarketingBrand name productsBranding (Marketing)Brand name products -- Marketing.

Other Editions

  • Brand valuation: establishing a true and fair viewBusiness Books1989-01-01

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