Building models for marketing decisions
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Contributions
- Leeflang, P. S. H., 1946- - Contributor
Publication
2000 - Kluwer, Boston, Massachusetts
Language
English
Word Count
161,250 words, Guess
Page Count
645 pages
Identifiers
- Open LibraryOL19142283M
- ISBN-100792377729
- OCLC Control Number43370380
- Library of Congress Control Number00024988
- LibraryThing3476797
Classifications
- DDC658.8/02
- LCCHF5415.135 .B85 2000
Description
"Building Models for Marketing Decisions describes marketing models that managers can use as an aid in decision making. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models (1978), the authors discuss in detail the model-building process. They distinguish four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena."--BOOK JACKET.
Subjects
Topics
Series Statement
- International series in quantitative marketing -- 9
Other Editions
- Building models for marketing decisions
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