Special events
event leadership for a new world
4th ed.
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Word Count
124,000 words, Guess
Page Count
496 pages
Identifiers
- Internet Archivespecialeventseve00gold_749
- Internet Archivespecialeventseve0000gold
- ISBN-100471450375
- ISBN-139780471450375
- Goodreads323606
and 5 more
- LibraryThing5133043
- Library of Congress Control Number2004008519
- OCLC Control Number54966286
- Better World Books9780471450375
- Open LibraryOL3291664M
Classifications
- DDC394.2
- LCCGT3405 .G65 2005
- LCCGT3405.G65 2004
Description
"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
First Sentence
To prepare for the future one must value and thoroughly understand the past.
Subjects
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- Special events: event leadership for a new world
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