Hearing the voice of the market
competitive advantage through creative use of market information
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Author
Contributions
- Zaltman, Gerald. - Contributor
Publication
1991 - Harvard Business School Press, Boston, Mass, Massachusetts
Language
English
Word Count
73,500 words, Guess
Page Count
294 pages
Identifiers
- Open LibraryOL1883638M
- ISBN-100875842410
- OCLC Control Number22209022
- OCLC Control Numberhearingvoiceofma0000bara
- Library of Congress Control Number90044491
and 2 more
- Goodreads513586
- LibraryThing850673
Classifications
- DDC658.8/02
- LCCHD30.23 .B358 1991
Other Editions
- Hearing the voice of the market: competitive advantage through creative use of market information
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