Contributions

  • Zaltman, Gerald. - Contributor

Publication

1991 - Harvard Business School Press, Boston, Mass, Massachusetts

Language

English

Word Count

73,500 words, Guess

Page Count

294 pages

Identifiers

and 2 more
  • Goodreads513586
  • LibraryThing850673

Classifications

  • DDC658.8/02
  • LCCHD30.23 .B358 1991

Subjects

Other Editions

  • Hearing the voice of the market: competitive advantage through creative use of market informationHarvard Business School Press1991-01-01

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