Media programming
strategies and practices
8th ed.
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Contributions
- Ferguson, Douglas A. - Contributor
Publication
2007 - Thomson/Wadsworth, Boston, MA, Massachusetts
Language
English
Word Count
116,500 words, Guess
Page Count
466 pages
Identifiers
- Internet Archivemediaprogramming0008east
- ISBN-100495500534
- ISBN-139780495500537
- LibraryThing8638221
- Goodreads4125029
and 3 more
- Library of Congress Control Number2007938732
- OCLC Control Number212415551
- Open LibraryOL23222222M
Classifications
- LCCPN1992.55 .E18 2009
- DDC791.4502//36
Description
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Subjects
Topics
Other Editions
- Media programming
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