Primer of public relations research
2nd ed.
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Word Count
91,750 words, Guess
Page Count
367 pages
Identifiers
- Internet Archiveprimerpublicrela00phdd
- Internet Archiveprimerofpublicre0000stac_v3t5
- ISBN-139781593855956
- ISBN-101593855958
- Library of Congress Control Number2010013366
and 3 more
- OCLC Control Number595739009
- Better World Books9781593855956
- Open LibraryOL25552329M
Classifications
- DDC659.2072
- LCCHM1221 .S78 2011
- LCCHM1221.S78 2010
Description
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. --Publisher description.
Subjects
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