Political marketing and British political parties
the party's just begun
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Author
Publication
2001 - Manchester University Press, Manchester, UK, England
Language
English
Word Count
62,500 words, Guess
Page Count
250 pages
Identifiers
- ISBN-100719060168
- ISBN-100719060176
- ISBN-139780719060168
- ISBN-139780719060175
- Goodreads1842283
and 6 more
- Library of Congress Control Number2001031697
- OCLC Control Number46882759
- Better World Books9780719060168
- Better World Books9780719060175
- Better World BooksKS-124-238
- Open LibraryOL22429624M
Classifications
- DDC324.241/011
- LCCJN1121 .L45 2001
- LCCJN1121.L45 2001
Description
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Subjects
Topics
Places
Series Statement
- Political analyses
Other Editions
- Political marketing and British political parties: the party's just begun
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