The Anatomy of Buzz Revisited
Real-life Lessons in Word-of-mouth Marketing
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Word Count
80,000 words, Guess
Page Count
320 pages
Identifiers
- Internet Archiveanatomyofbuzzrev0000rose
- ISBN-100385526326
- ISBN-139780385526326
- LibraryThing6628154
- Library of Congress Control Number2008030769
and 3 more
- OCLC Control Number233813800
- Better World Books9780385526326
- Open LibraryOL23122324M
Classifications
- DDC380
- LCCHF
- LCCHF5827.95.R67 2009
and 1 more
- LCCHF5827.95 .R67 2009
Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: Generate genuine buzz both online and off. Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.
Subjects
Other Editions
- The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-mouth Marketing
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