The Fair Trade Scandal: Marketing Poverty to Benefit the Rich

Description

Alors qu'il est censé rétablir un regain de justice dans les relations commerciales Nord-Sud, l'auteur montre que le commerce équitable contribue à reproduire les mécanismes du système international. En somme, si le commerce équitable parle au nom des pauvres, il bénéficie en réalité aux pays riches. Le marketing de la pauvreté au service des riches, serait-ce là l'aboutissement de cette énième entreprise de rédemption du système capitaliste ?

Description

This book takes aim at the Fair Trade consumer movement which many assume to be entirely benign. Thorugh a razor-sharp analysis based on insider knowledge, Ndongo S. Sylla reveals the gap between the rhetoric of Fair Trade and its practical results. Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of working for Fairtrade International, Sylla shows the flaws in the Fair Trade system which compromise its ethical mission. This is a provocative and informative exploration of the Fair Trade phenomenon. -- from back cover.

Subjects

Other Editions

• Fair Trade Scandal: Marketing Poverty to Benefit the RichPluto Press2014-01-01
• The Fair Trade Scandal: Marketing Poverty to Benefit the RichOhio University Press2014-02-01
• Le scandale commerce équitableL'Harmattan Sénégal2012-01-01
• The fair trade scandalOhio University Press2014-01-01
• The Fair Trade ScandalPluto Press2014-01-10