Tourism Marketing
A Collaborative Approach (Aspects of Tourism)
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Author
Publication
2005-02-01 - Multilingual Matters Limited
Language
English
Word Count
95,750 words, Guess
Page Count
383 pages
Physical Format
Paperback
Identifiers
- Internet Archivetourismmarketing0000fyal
- ISBN-10187315089X
- ISBN-139781873150894
- LibraryThing6961732
- Library of Congress Control Number2004014170
and 3 more
- OCLC Control Number55738708
- Better World Books9781873150894
- Open LibraryOL9400869M
Classifications
- LCCG155.A1 F93 2005
- LCCG155.A1F93 2004
Description
"This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored."--Jacket.
Subjects
Topics
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