Author

Publication

1999-02-12 - Butterworth-Heinemann

Language

English

Word Count

105,750 words, Guess

Page Count

423 pages

Physical Format

Hardcover

Identifiers

and 1 more
  • Library of Congress Control Number99200854

Classifications

  • LCCHD45.B423 1999

Description

Bringing together practitioners and researchers in this field, this book highlights best practice in business innovation. The book uses real-life examples from major companies such as Kodak, Nissan, Exxon, Lever Brothers and Ford Motors.

First Sentence

This chapter looks at the meaning of the word innovation and how it evolved to incorporate elements of successful commercialization.

Subjects

Other Editions

  • Best Practice: Process Innovation ManagementHardcoverButterworth-Heinemann1999-02-12
Show 2 more editions

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