Small business marketing
2nd edition.
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Word Count
74,000 words, Guess
Page Count
296 pages
Identifiers
- ISBN-10113732600X
- ISBN-139781137326003
- Library of Congress Control Number2013474427
- OCLC Control Number864684966
- Better World Books9781137326003
and 1 more
- Open LibraryOL27163016M
Classifications
- DDC658.8
- LCCHF5415.13 .C5133 2014
- LCCHD28-70HF5410-5417.5
and 1 more
- LCCHF4999.2-6182
Description
"Small Business Marketing Management" uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. "Small Business Marketing Management" is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy.
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