Is it all about image?
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Author
Publication
2004 - Wiley-Academy, Chichester, West Sussex, England, England
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- Open LibraryOL22486692M
- ISBN-139780470866900
- ISBN-10047086690X
- OCLC Control Number56449021
- Library of Congress Control Number2005273385
and 2 more
- Goodreads3198946
- LibraryThing2789269
Classifications
- LCCNA2543.M37 I56 2004
Description
"This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calatrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world."--Jacket.
Subjects
Series Statement
- Architecture in practice
Other Editions
- Is it all about image?
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