Economics of International Business
A New Research Agenda
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Word Count
84,000 words, Guess
Page Count
336 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL12563624M
- ISBN-139781840643558
- ISBN-101840643552
- OCLC Control Number43096732
- OCLC Control Numbereconomicsofinter0000cass
and 1 more
- Library of Congress Control Number99045194
Classifications
- LCCHD2755.5 .C3916 2000
Description
This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Subjects
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