Business marketing management
a strategic view of industrial and organizational markets
7th ed
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Contributions
- Speh, Thomas W - Contributor
Publication
2001 - Harcourt College Publishers, Fort Worth, TX, Texas
Language
English
Word Count
179,000 words, Guess
Page Count
716 pages
Identifiers
- Internet Archivebusinessmarketin0000hutt_y0s9
- ISBN-100030291798
- ISBN-139780030291791
- Library of Congress Control Number00105310
- Open LibraryOL17005380M
Classifications
- LCCHF5415.13 .H87 2001
Subjects
Topics
Genres
- Case studies
Other Editions
- Business marketing management
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