Making dough
the 12 secret ingredients of Krispy Kreme's sweet success
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Author
Contributions
- Joyner, Amy - Contributor
Publication
2004 - John Wiley & Sons, Hoboken, N.J, New Jersey
Language
English
Word Count
55,500 words, Guess
Page Count
222 pages
Identifiers
- Open LibraryOL17100175M
- ISBN-100471432091
- OCLC Control Number52288372
- OCLC Control Numbermakingdough12sec0000kaza
- Library of Congress Control Number2003011341
and 2 more
- LibraryThing1233699
- Goodreads1059793
Classifications
- LCCHD9057.U64 K755 2004
Description
Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product...
Subjects
Topics
Places
Genres
- Case studies
Other Editions
- Making dough: the 12 secret ingredients of Krispy Kreme's sweet success
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