Contributions

  • Joyner, Amy - Contributor

Publication

2004 - John Wiley & Sons, Hoboken, N.J, New Jersey

Language

English

Word Count

55,500 words, Guess

Page Count

222 pages

Identifiers

and 2 more
  • LibraryThing1233699
  • Goodreads1059793

Classifications

  • LCCHD9057.U64 K755 2004

Description

Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product...

Subjects

Topics

BusinessNonfictionCase studiesKrispy Kreme DoughnutsBaked products industryBusiness enterprises, united statesBaked products industry -- United States -- Case studies

Places

Genres

  • Case studies

Other Editions

  • Making dough: the 12 secret ingredients of Krispy Kreme's sweet successJohn Wiley & Sons2004-01-01

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