Publication

2010 - Palgrave Macmillan, Houndmills, Basingstoke, Hampshire, England, England

Language

English

Word Count

53,500 words, Guess

Page Count

214 pages

Identifiers

and 3 more

Classifications

  • DDC659.2
  • LCCHD59 .M374 2010
  • LCCHD28-70HD28-70HD21P8

Description

"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.

Subjects

Other Editions

  • Media, organizations and identityPalgrave Macmillan2010-01-01

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