Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
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Author
Contributions
- Mauborgne, Renée - Contributor
Publication
2005 - Harvard Business School Press, Boston, Mass, Massachusetts
Language
English
Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- Open LibraryOL17149535M
- ISBN-101591396190
- OCLC Control Number56421900
- OCLC Control Numberblueoceanstrateg00kimw
- Library of Congress Control Number2004020857
and 2 more
- LibraryThing125415
- Goodreads4898
Classifications
- LCCHF5415.153 .K53 2005
Description
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.
Subjects
Topics
Other Editions
- Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
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