Publication

2011 - Routledge, New York, New York (State)

Language

English

Word Count

188,000 words, Guess

Page Count

752 pages

Identifiers

and 2 more

Classifications

  • DDC338.8/8
  • LCCHF1416 .F88 2011

Description

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

Subjects

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