Max Bill's view of things
Die gute Form : an exhibition 1949
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Author
Contributions
- Museum für Gestaltung Zürich - Contributor
Publication
2015 - Lars Müller, Zürich, Switzerland
Language
English
Word Count
39,750 words, Guess
Page Count
159 pages
Identifiers
- ISBN-139783037783726
- ISBN-103037783729
- Library of Congress Control Number2015380524
- OCLC Control Number890163073
- Better World Books9783037783726
and 1 more
- Open LibraryOL30822169M
Classifications
- LCCTS171.6 .M3913 2015
- LCCT436.B2
Alternate Titles
- Gute Form
Description
The special exhibition 'Die gute Form', put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerland's borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the exhibits and designed their setting. Eighty exhibition panels showed consumer objects of exemplary design, from a teacup to the jet plane. Bill recognized the emerging, American-style commodity aesthetic that was making inroads into Switzerland and postwar Europe and sought to confront it with a specifically "Swiss" aesthetic shaped by a desire to create long-lasting forms. This publication documents Bill's initiative by presenting the original exhibition panels and Ernst Scheidegger's photographs of the installation, places this famous design show in a theoretical and design-historical context, examines its background, and creates a link to the publishing house's first publication from 1983.
Subjects
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