Graphic Design in the Twentieth Century
A Concise History
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Word Count
60,000 words, Guess
Page Count
240 pages
Identifiers
- Open LibraryOL33911379M
- ISBN-139780500204511
- OCLC Control Number1240773504
- Library of Congress Control Number2021935464
Classifications
- LCCNC998.4
- LCCNC998.4 .H65 2021
Description
"The story of graphic design is one of the most exciting and important in modern visual culture. Renowned designer and lecturer Richard Hollis's pioneering Graphic Design: A Concise History traced the medium's development in the twentieth century, beginning with its roots in printing, and defined its function as visual communication: to identify, inform and promote. Here, reissued with a new title, preface and updated recommendations for further reading, this authoritive cultural history begins with the poster and goes on to chart the development of graphics in print, advertising, corporate identity and television, concluding with the impact of digital and electronic media on the forms of graphic design. Preserving the author's original layout, now regarded as a graphic design classic in its own right, the book features over 800 illustrations fully integrated with the text. An essential reference, this indispensable account is clear, comprehensive and compelling."--Publisher's description.
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