Storynomics
story-driven marketing in the post-advertising world
First hardcover edition.
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Author
Contributions
- Gerace, Thomas, author - Contributor
Publication
2018 - , New York (State)
Language
English
Word Count
62,000 words, Guess
Page Count
248 pages
Identifiers
- ISBN-101538727935
- ISBN-139781538727935
- Library of Congress Control Number2017042100
- OCLC Control Number1008762444
- Better World Books9781538727935
and 1 more
- Open LibraryOL26949856M
Classifications
- DDC658.8
- LCCHF5415 .M26125 2018
- LCCHF5415.M26125 2018
Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
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