Publication

2019 - Lang Publishing, Incorporated, Peter

Language

English

Word Count

79,500 words, Guess

Page Count

318 pages

Identifiers

Classifications

  • LCCHF5415.332.C45F67

Description

Beyond Princess Culture: Gender and Children's Marketing' explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, 'Beyond Princess Culture' demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

Subjects

Other Editions

  • Beyond Princess Culture: Gender and Children's MarketingLang Publishing, Incorporated, Peter2019-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!