Publication

2002 - Prentice Hall, Upper Saddle River, N.J, New Jersey

Language

English

Word Count

154,250 words, Guess

Page Count

617 pages

Identifiers

and 7 more
  • Goodreads1668036
  • Library of Congress Control Number2001016317
  • OCLC Control Number45700401
  • Better World BooksKR-041-238
  • Better World Books9780130615060
  • Better World BooksKO-667-887
  • Open LibraryOL13634732M

Classifications

  • LCCHF1416 .K44 2002
  • LCCHF 1416 K44 2002

Subjects

Genres

  • Case studies

Series Statement

  • Prentice Hall International series in marketing

Other Editions

  • Global marketing managementPrentice Hall2002-01-01
Show 1 more editions

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