Dealing with an angry public
the mutual gains approach to resolving disputes
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Author
Contributions
- Field, Patrick, 1963- - Contributor
Publication
1996 - Free Press, New York, New York (State)
Language
English
Word Count
69,000 words, Guess
Page Count
276 pages
Identifiers
- Open LibraryOL815281M
- ISBN-100684823020
- OCLC Control Number33983632
- OCLC Control Numberdealingwithangry00suss
- Library of Congress Control Number95052831
and 2 more
- LibraryThing1926888
- Goodreads241333
Classifications
- DDC659.2/85/0973
- LCCHD59.6.U6 S87 1996
Description
This book aims to help business and government leaders negotiate, rather than fight, with their critics. It shows how to identify who the public is, whose concerns to address first, which people and organisations must be convinced of the legitimacy of action taken and how to assess and respond to different types of anger effectively. Acknowledging the crucial role played by the media in shaping public perception and understanding, the authors suggest a way to develop media interaction which is consistent with mutual gain, and also discuss the type of leadership that corporate and government managers must provide.--From publisher's description.
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