Contributions

  • Field, Patrick, 1963- - Contributor

Publication

1996 - Free Press, New York, New York (State)

Language

English

Word Count

69,000 words, Guess

Page Count

276 pages

Identifiers

and 2 more
  • LibraryThing1926888
  • Goodreads241333

Classifications

  • DDC659.2/85/0973
  • LCCHD59.6.U6 S87 1996

Description

This book aims to help business and government leaders negotiate, rather than fight, with their critics. It shows how to identify who the public is, whose concerns to address first, which people and organisations must be convinced of the legitimacy of action taken and how to assess and respond to different types of anger effectively. Acknowledging the crucial role played by the media in shaping public perception and understanding, the authors suggest a way to develop media interaction which is consistent with mutual gain, and also discuss the type of leadership that corporate and government managers must provide.--From publisher's description.

Subjects

Topics

ImageAttitudesEntreprisesCorporationsProblemlösen659.2/85/0973Corporate image

Places

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