Creativity in services marketing
what's new, what works, what's developing
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Author
Contributions
- Venkatesan, M., 1936- - Contributor
- Schmalensee, Diane H. - Contributor
- Marshall, Claudia E. - Contributor
- American Marketing Association. - Contributor
- Services Marketing Conference (4th : 1985 : San Francisco, Calif.) - Contributor
Publication
1986 - American Marketing Association, Chicago, IL, Illinois
Language
English
Word Count
43,750 words, Guess
Page Count
175 pages
Identifiers
- Open LibraryOL2544975M
- ISBN-100877571791
- OCLC Control Number12807576
- OCLC Control Numbercreativityinserv0000unse
- Library of Congress Control Number85026785
and 1 more
- Goodreads2543468
Classifications
- DDC658.8
- LCCHD9980.5 .C74 1986
Subjects
Topics
Series Statement
- Proceedings series / American Marketing Association
Other Editions
- Creativity in services marketing: what's new, what works, what's developing
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