Marketing research
text and cases
2nd ed.
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Contributions
- Stevens, Robert E., 1942- - Contributor
- Loudon, David L. - Contributor
Publication
2007 - Best Business Books, New York, New York (State)
Language
English
Word Count
116,000 words, Guess
Page Count
464 pages
Identifiers
- Internet Archivemarketingresearc0000wren_f2n9
- ISBN-100789027453
- ISBN-100789027461
- ISBN-139780789027450
- ISBN-139780789027467
and 5 more
- Library of Congress Control Number2005037134
- OCLC Control Number62895803
- Better World Books9780789027450
- Better World Books9780789027467
- Open LibraryOL17903806M
Classifications
- DDC658.8/3
- LCCHF5415.2 .W74 2007
- LCCHF5415.2.W74 2007
Subjects
Genres
- Case studies
Links
Other Editions
- Marketing research
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