Market segmentation; concepts and applications.
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Author
Contributions
- Fiorillo, Henry F., joint comp. - Contributor
- Cayley, Murray Alexander, 1936- joint comp. - Contributor
Publication
1972 - Holt, Rinehart and Winston, New York, New York (State)
Language
English
Word Count
121,500 words, Guess
Page Count
486 pages
Identifiers
- Open LibraryOL4468690M
- ISBN-100030880823
- OCLC Control Number278007
- Internet Archivemarketsegmentati0000enge
- Library of Congress Control Number79167809
and 1 more
- Goodreads5056344
Classifications
- DDC658.8/008
- LCCHF5415 .E647
Subjects
Topics
Market segmentationMarketing, managementAddresses, essays, lecturesMarket segmentation -- Addresses, essays, lectures
Series Statement
- Holt, Rinehart and Winston marketing series
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