The integrated approach to product planning
with a paper on consumer buying habits
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Publication
1957 - , New York, New York (State)
Language
English
Word Count
17,000 words, Guess
Page Count
68 pages
Identifiers
- OCLC Control Number6297344
- Open LibraryOL45132187M
Classifications
- DDC658.082
- LCCHF5353 .A56
Subjects
Topics
Series Statement
- Its Marketing series -- no. 101
- Marketing series (American Management Association) -- no. 101.
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