Business-to-business internet marketing

Description

The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.

Subjects

Other Editions

• Business-to-business Internet MarketingElectronic resourceMaximum Press2008-01-01
• Business-to-business internet marketingMaximum Press2008