John T. Gourville

Identifiers

Open LibraryOL3357418A

Top Subjects

Rebates (1)
Business/Economics (1)
Administration (1)
Health Care Delivery (1)
Textbooks (1)
Medical (1)
Medical care (1)

Books by John T. Gourville

Total count: 6

Overchoicethe effect of assortment type on brand choice

Division of Research, Harvard Business School2004-01-01
Downsizing price increasesa greater sensitivity to price than quantity in consumer markets

Division of Research, Harvard Business School2004-01-01
The consumer psychology of mail-in rebatesa model of anchoring and adjustment

Division of Research, Harvard Business School2004-01-01
Problems and Cases in Healthcare Marketing1 edition

McGraw-Hill/Irwin2004-01-08
The curse of innovationa theory of why innovative new products fail in the marketplace

Division of Research, Harvard Business School2005-01-01
Extremeness seekingwhen and why consumers prefer the extremes

Division of Research, Harvard Business School2007-01-01