Books by Giep Franzen
Total count: 7
Hoe reclame echt werktbevindingen uit empirisch onderzoekKluwer Bedrijfswetenschappen1992-01-01
Advertising Effectiveness1 editionNTC1994-01-01
Brands & AdvertisingHow advertising effectiveness influences brand equityNTC Publications1999-01-01
The mental world of brandsmind, memory, and brand successNTC Publications2001-01-01
The Science and Art of BrandingRoutledge2008-10-03
The science and art of brandingM.E. Sharpe2009-01-01