Author

Contributions

  • W.V. Os (Translator) - Contributor
  • Wendy Van Os (Translator) - Contributor

Publication

1999 - NTC Publications

Word Count

100,000 words, Guess

Page Count

400 pages

Physical Format

Paperback

Identifiers

and 2 more

Description

397 pages : 24 cm

First Sentence

Interest in the effectiveness of advertising has been growing in recent years, due, in part, to the general trend towards securing and, where possible, raising companies' profitability.

Subjects

Topics

ResearchMarketingAdvertisingConsumer behaviorMarketing AgenciesBrand name productsAdvertising Agencies

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