Brands & Advertising
How advertising effectiveness influences brand equity
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Author
Contributions
- W.V. Os (Translator) - Contributor
- Wendy Van Os (Translator) - Contributor
Publication
1999 - NTC Publications
Word Count
100,000 words, Guess
Page Count
400 pages
Physical Format
Paperback
Identifiers
- Internet Archivebrandsadvertisin0000fran
- ISBN-101841160423
- ISBN-139781841160429
- Goodreads164611
- LibraryThing4638891
and 2 more
- OCLC Control Number43666403
- Open LibraryOL8918640M
Description
397 pages : 24 cm
First Sentence
Interest in the effectiveness of advertising has been growing in recent years, due, in part, to the general trend towards securing and, where possible, raising companies' profitability.
Subjects
Topics
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