Consumer behavior

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Predictably irrational : the hidden forces that shape our decisions

Dan Ariely

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Shoshana Zuboff

Contagious: why things catch on

Jonah Berger

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Hooked: how to build habit-forming products

Nir Eyal with Ryan Hoover

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely

Hooked: how to build habit-forming products

by Nir Eyal with Ryan Hoover

Building a Story Brand

Donald Miller

The Consumer Society: Myths and Structures (Published in association with Theory, Culture & Society)

Jean Baudrillard, Jean Baudrillard