Consumers

Needful Things

King, Stephen

The mom test: How to talk to customers and learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely

The Consumer Society: Myths and Structures (Published in association with Theory, Culture & Society)

Jean Baudrillard, Jean Baudrillard

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk.

Consumer behavior

James F. Engel, Roger D. Blackwell, Paul W. Miniard.

The hidden persuaders

Vance Packard.

Testing Business Ideas: A Field Guide for Rapid Experimentation

David J. Bland, Alexander Osterwalder

Consumer behavior: concepts and applications

David L. Loudon, Albert J. Della Bitta.

Marketing research: methodological foundations

Gilbert A. Churchill, Jr.