Contagious
why things catch on
First Simon & Schuster trade paperback edition.
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Word Count
61,000 words, Guess
Page Count
244 pages
Identifiers
- Open LibraryOL26924173M
- ISBN-139781451686579
- ISBN-101451686579
- OCLC Control Number922631195
- OCLC Control Number798060368
and 2 more
- OCLC Control Numbercontagiouswhythi0000berg
- Library of Congress Control Number2012034583
Classifications
- DDC658.8342
- LCCHF5415.153 .B463 2016
Description
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.
Subjects
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Other Editions
- Contagious: why things catch on
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