Kim Bartel Sheehan

Identifiers

Open LibraryOL2842211A

Top Subjects

Advertising media planning (3)
Methodology (1)
Advertising (1)
Research (1)
Advertising & Promotion (1)
Business / Economics / Finance (1)
Qualitative research (1)

Books by Kim Bartel Sheehan

Total count: 11

Using Qualitative Research in Advertising

2002-01-01
Using Qualitative Research in AdvertisingStrategies, Techniques, and Applications

Sage Publications, Inc2002-03-19
Controversies in Contemporary Advertising

SAGE Publications, Incorporated2003-01-01
Advertising Media Workbook and Sourcebook

Taylor & Francis Group2011-01-01
Advertising Media PlanningA Brand Management Approach

Taylor & Francis Group2011-01-01
Advertising Media Workbook and Sourcebook

Taylor & Francis Group2015-01-01
Advertising StrategyA 360 Degree Brand Approach

Melvin & Leigh, Publishers2017-08-09
Hitting the Sweet Spot - Again

Melvin & Leigh, Publishers2019-09-01
Advertising Management in a Digital EnvironmentText and Cases

Taylor & Francis Group2021-01-01
Advertising Campaigns Workbook, Second Edition

Melvin & Leigh, Publishers2021-03-01
Principles of Integrated Strategic Communication

Melvin & Leigh, Publishers2021-03-18