Margaret A. Morrison, Margaret Ann Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor

Using qualitative research in advertising

strategies, techniques, and applications

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Author

Contributions

Morrison, Margaret A. - Contributor

Publication

2002 - Sage, Thousand Oaks, Calif, United States

Language

English

Word Count

34,750 words, Guess

Page Count

139 pages

Identifiers

ISBN-100761923837
ISBN-100761925996
ISBN-139780761923831
ISBN-139780761925996
LibraryThing8062684

and 3 more

Goodreads2399813', '3370761
Library of Congress Control Number20002278
Open LibraryOL21999641M

Classifications

DDC659.1072

Subjects

Topics

Research Methodology Advertising Market research Marketing research Strategic Planning Qualitative research

Other Editions

Using qualitative research in advertisingSage2002

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