Stan Maklan

Identifiers

Open LibraryOL2825910A

Top Subjects

Customer services (2)
Management & management techniques (1)
Business/Economics (1)
Business / Economics / Finance (1)
General (1)
Marketing - General (1)
Sales & Selling - General (1)

Books by Stan Maklan

Total count: 5

Competing on valuebridging the gap between brand and customer value

Financial Times1998-01-01
Cranfield Research Report Business Case for Customer Relationship Management ("Financial Times")

Financial Times Prentice Hall2000-06-27
Customer Relationship ManagementPerspectives from the Market Place

Butterworth-Heinemann2002-12-04
Marketing Value MetricsA New Metrics Model to Measure Marketing Effectiveness

Kogan Page, Limited2014-01-01
Customer Relationship ManagementConcepts and Technologies

Taylor & Francis Group2015-01-01