Customer Relationship Management
Perspectives from the Market Place
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Publication
2002-12-04 - Butterworth-Heinemann
Language
English
Word Count
75,500 words, Guess
Page Count
302 pages
Physical Format
Hardcover
Identifiers
- Internet Archivecustomerrelation00knox
- ISBN-100750656778
- ISBN-139780750656771
- Goodreads2405717
- OCLC Control Number474958698
and 3 more
- OCLC Control Number50176275
- Better World Books9780750656771
- Open LibraryOL7972419M
Classifications
- LCCHF54155
- LCCHF5415.5 .C838 2003
First Sentence
In an era of increasingly transient management themes, few board agenda items are attracting the sustained attention of Customer Relationship Management, or CRM.
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